Busan One Asia Festival

The Busan One Asia Festival (BOF) is Busan's flagship Hallyu festival and one of Korea's largest K-culture events, bringing together fans from around the world to celebrate music, entertainment, and contemporary Korean culture. Since its launch in 2016, BOF has evolved beyond a traditional K-pop concert into a multi-day cultural festival featuring live performances, fan experiences, exhibitions, pop-up events, food and lifestyle showcases, and opportunities to engage with the latest trends in Korean entertainment. Celebrating its 10th anniversary in 2026 under the theme "BEYOND 10: THE NEXT WAVE," the festival highlights not only the global success of K-pop but also the growing influence of Korean beauty, fashion, food, and digital content. Whether you're a dedicated K-pop fan or simply curious about modern Korean culture, BOF offers one of the most immersive Hallyu experiences in Korea.