2026 Jeonpo Sait-gil Beer Festival: Beer Block Festival

The Jeonpo Sait-gil Beer Festival returns for its third edition, transforming one of Jeonpo’s best-known alley districts into a two-night street party.

Held under the theme Beer Block Festival, the event combines beer, food, music, performances, and participatory games throughout Jeonpo Sait-gil. The festival was created to showcase the neighborhood’s distinctive alley culture while introducing both local and international visitors to Jeonpo’s shops and nightlife.

The main stage will feature DJs from the Seomyeon club scene, along with bachata and street dance performances. Visitors can also take part in activities including arm wrestling, Beer Strong, limbo games, and an open-deck session for amateur DJs.

Beer options include festival beers Heineken and Paulaner, as well as local craft beer from Busan Beer. A total of 17 businesses from the Jeonpo Sait-gil area are participating, offering food and other refreshments throughout the festival.

The festival also includes dedicated Beer & Food and craft beer lounge areas, with standing tables, food booths, beer machines, seating, and separate DJ music creating different atmospheres around the festival site.

Admission to the festival streets is free. Guests who want unlimited Heineken and Paulaner can purchase a separate beer pass.

Because this is a street festival, parking is not available and public transportation is strongly recommended. Vehicle access to the festival area will also be restricted during the event.